I would like to express my gratitude and sincere appreciation for your interest and welcome you all at Faculty of Communication & Design. Design Education requires a deep and integral understanding of Media Studies & Design moreover the media studies & design faculties provide students with an experience and a framework that approximates a revival education.
The Department of Design at Indus University has a dynamic and contemporary education program and the structure helps the students to build up knowledge, skills and attitudes that will give them a wide perspective of world and equipped with the awareness of social and professional ethics. Our department stands out with its young, dynamic and expert staff capable of integrating theoretical work with daily practice in terms of Design Programs.
Chairperson, Department of Media Studies & Design
Indus University Department of Media Studies & Design offer Top-class undergraduate/graduate programs in Pakistan, including Bachelor of Fashion Design (BFD), Bachelor of Textile Design (BTD), Bachelor of Interior Design (BID), BS Media Science, MS Media Studies program.
Our vision is to be one of the finest and premier institutions in the sphere of media studies & design. We are committed to transform students to be creative and dynamic professionals. We offer excellence in design education and committed in producing conceptual thinkers and attract highly creative and efficient students, faculty, staff and board members.
The mission of the Department of Media Studies & Design is to provide aspiring artists, designers and art historians with professional training and also prepare students for further study and careers in art history, graphic design, art education, Illustration, painting/drawing, printmaking, photography, media studies & related fields. Moreover, our mission is to provide excellence in education, preparing leaders for diverse, highly technological, information based global society; to engage in research and creative activities that generate new knowledge and applications for effective practice and also to meet the complex information needs of society through public and professional service.
Following are the key objectives of Department of Media Studies & Design
| Sr | Course ID | Course Name | Cr. Hr | SEMESTER - I |
|---|---|---|---|
| 1 | 1ART- 109 | Basic Drawing-I (Lab) | 3 |
| 2 | FAD- 105 | Intro to Fashion | 3 |
| 3 | FCD-101 | Basic Maths | 3 |
| 4 | ENG-101 | Functional English | 3 |
| 5 | FCD- 102 | Application of Information and Communication Technology | 3 | SEMESTER - II |
| 6 | MTH-204 | Basic Drafting (Geometry and Drafting) (Lab) | 3 |
| 7 | ART-205 | Basic Drawing-II (Lab) | 3 |
| 8 | FAS-208 | Basic Illustration (Lab+ Thy) | 3 |
| 9 | ENG-201 | Business Communication | 3 |
| 10 | ART-206 | Design History and Theory | 2 |
| 11 | ICS-208 | Digital Communication-II (Lab) | 3 |
| 12 | HAC-205 | History of Art Culture-II | 2 | SEMESTER - III |
| 13 | FAD-307 | Basic Sewing (Lab) | 3 |
| 14 | FAD-305 | Draping-I (Basics) (Lab) | 3 |
| 15 | TED-311 | Drawing Projects (Lab) | 3 |
| 16 | FAD-308 | Fashion Illustration-I (Lab) | 3 |
| 17 | MAP-112 | Material and Process (Lab) | 3 |
| 18 | FAD-309 | Pattern-I (Fundamentals of Flat Pattern Calculations) (Lab) | 3 |
| 19 | TED-307 | Print Design-I | 2 | SEMESTER - IV |
| 20 | FAD-407 | Draping-II (Draping Techniques) (Lab) | 3 |
| 21 | FAD-409 | Fashion Illustration-II (LAB) | 3 |
| 22 | FAD-507 | Surface Embellishment (Lab) | 3 |
| 23 | FAD-410 | Machine Sewing-II (Lab) | 3 |
| 24 | MTP-411 | Pattern-II (Mathematics of Pattern) (Lab) | 3 |
| 25 | FAD-413 | Print Design-II (Lab) | 3 | SEMESTER - V |
| 26 | FAD-506 | Draping-III (advance Level-I) (Lab) | 3 |
| 26 | FAD-502 | Fashion Design Studio (Accessory Design (Lab+ Thy) | 3 |
| 27 | FAD-505 | Fashion Illustration -III (Lab) | 3 |
| 28 | FAD-504 | Machine Sewing-III (Lab) | 3 |
| 29 | MTP-502 | Pattern-III (Mathematics of Pattern) (Lab+ Thy) | 3 |
| 30 | FAD-411 | History of Culture and Costume | 3 | SEMESTER - VI |
| 31 | MAN-606 | Entrepreneurship | 3 |
| 32 | FAD-607 | Fashion Illustration-IV (Lab) | 3 |
| 33 | FAD-603 | Machine Sewing-IV (Advanced) (Lab) | 3 |
| 34 | TED-602 | Marketing Merchandising | 3 |
| 35 | PKST-102 | Pakistan Studies and Islamiat | 3 |
| 36 | MTP-601 | Pattern & Grading-IV (Mathematics) (Lab+ Thy) | 3 | SEMESTER - VII |
| 37 | FAD-706 | Collection-I (Thesis) (Lab) | 3 |
| 38 | MGT-701 | Consumer Behavior | 3 |
| 39 | FAD-702 | Dissertation (Research Methodology) | 3 |
| 40 | FAD-707 | Internship | 2 |
| 41 | FAD-703 | Portfolio Development (Lab) | 2 | SEMESTER - VIII |
| 42 | FAD-802 | Collection-II (Thesis) (Lab) | 6 |
| 43 | FAD-806 | Fashion Styling (Lab) | 2 |
| 44 | MAN-604 | Human Resource Management | 3 |
| Sr | Course ID | Course Name | Cr. Hr | SEMESTER - I |
|---|---|---|---|
| 1 | FCD-101 | Basic Math | 3 |
| 2 | FCD-102 | Application of Information and Communication Technology | 3 |
| 3 | ENG- 101 | Functional English | 3 |
| 4 | ART- 109 | Basic Drawing-I (Lab) | 3 |
| 5 | TED- 105 | Intro to Textile | 3 | SEMESTER - II |
| 6 | MTH-204 | Basic Drafting (Geometry and Drafting) (Lab) | 3 |
| 7 | ART-205 | Basic Drawing-II (Lab) | 3 |
| 8 | ENG-201 | Business Communication | 3 |
| 9 | ART-206 | Design History and Theory | 3 |
| 10 | ICS-208 | Digital Communication-II (Lab) | 3 |
| 11 | HAC-205 | History of Art Culture-II | 2 |
| 12 | TED-209 | Textile Basics (Lab) | 3 | SEMESTER - III |
| 13 | TED-414 | Textile Manufacturing (Thy) | 3 |
| 14 | TED-312 | Design Foundation (Nature Study and Rendering) | 3 |
| 15 | TED-311 | Drawing Projects (Lab) | 3 |
| 16 | MAP-113 | Material Process-I (Lab+Thy) | 3 |
| 17 | TED-315 | Print Design-I (Lab) | 2 |
| 18 | TED-316 | Weave Design Studio-I (Lab+Thy) | 3 | SEMESTER - IV |
| 19 | TED-605 | Surface Embellishment (Lab) | 3 |
| 20 | MAP-114 | Material Process-II (Lab) | 3 |
| 21 | TED-409 | Print Design-II (Thy+Lab) | 4 |
| 22 | TED-413 | Survey of Textiles (Lab) | 3 |
| 23 | PKST-102 | Pakistan Studies and Islamiat | 3 |
| 24 | TED-412 | Weave Design Studio-II (Thy+Lab) | 3 |
SEMESTER - V |
| 25 | TED-507 | Advance Weaving-I (Lab) | 3 |
| 26 | FAD-501 | Fashion Illustration (Lab) | 3 |
| 27 | TED-602 | Marketing Merchandising | 3 |
| 28 | TED-505 | Print Design Project (Lab) | 3 |
| 29 | TED-506 | Textile Design Studio (Lab) | 3 |
| 30 | CAD-404 | Virtual Design-I (Lab) | 3 | SEMESTER - VI |
| 31 | TED-601 | Advance Weaving-II (Lab) | 3 |
| 32 | TED-603 | Design Project (Lab) | 3 |
| 33 | BMD-312 | Brand Image Design (Thy+Lab) | 3 |
| 34 | MAN-604 | Human Resource Management | 3 |
| 35 | CAD-502 | Virtual Design-II (Advance) (Lab) | 3 |
| 36 | MGT-701 | Consumer Behavior | 3 | SEMESTER - VII |
| 37 | TED-703 | Design Collection-I (Lab) | 6 |
| 38 | RMT-606 | Research Methodology (Dissertation) | 3 |
| 39 | TED-705 | Internship | 2 | SEMESTER - VIII |
| 40 | TED-806 | Design Collection-II (Lab) | 8 |
| 41 | MAN-706 | Entrepreneurship | 3 |
| Sr | Course ID | Course Name | Cr. Hr | SEMESTER - I |
|---|---|---|---|
| 1 | ENG-101 | English-I (Compulsory) | 3 |
| 2 | ART-102 | Basic Drawing-I | 3 |
| 3 | ID-103 | Introduction to Interior Design | 3 |
| 4 | ICS-104 | Material and Models | 3 |
| 5 | ID-104 | Drafting Skills-I | 3 |
| 6 | ART-105 | Basic Design | 3 | SEMESTER - II |
| 7 | ART-202 | Basic Drawing-II | 3 |
| 8 | ID-202 | History of Art & Architecture-I | 2 |
| 9 | ID-203 | Drafting Skills-II | 3 |
| 10 | ICS-204 | Digital Communication | 3 |
| 11 | ID-205 | Interior Design Studio-I | 4 |
| 12 | ID-206 | Introduction to Model Making | 3 | SEMESTER - III |
| 13 | CAD-301 | Visualization-I (Auto CAD) | 3 |
| 1 | ID-303 | Drafting Skills-III | 3 |
| 14 | ID-401 | Human Factors & Physical Environment | 2 |
| 15 | ID-320 | Research & Development | 3 |
| 16 | ID-313 | History of Architecture-II | 2 |
| 17 | ID-314 | Interior Design Studio-II | 4 | SEMESTER - IV |
| 18 | ID-311 | Architectural Photography | 3 |
| 19 | ID-421 | Textile Architecture | 2 |
| 20 | ID-414 | Interior Design Studio-III | 4 |
| 21 | CAD-401 | Visualization-II(Sketchup3D) | 3 |
| 22 | ID-423 | Psychology of Spaces | 2 |
| 23 | ID-416 | Material & technology for Interior Design | 3 | SEMESTER - V |
| 24 | CAD-501 | Visualization-III (3D Max/Revit & Lumion) | 3 |
| 25 | ID-506 | Interior Design Studio-IV | 4 |
| 26 | ID-512 | History of Furniture, Decoration & Interior Design | 3 |
| 27 | ID-508 | Day & Artifical Lighting | 3 |
| 28 | ID-312 | Pakistan Studies & Islamiat | 3 |
| 29 | ID-509 | Introduction to Landscape Design | 3 | SEMESTER - VI |
| 30 | ID-603 | Interior Design Studio– V | 4 |
| 31 | ID-606 | Theory Development of Form (Mini Thesis) | 3 |
| 32 | ID-605 | Project Management | 3 |
| 33 | ID-608 | Interior Architecture Systems Detailing I | 3 |
| 34 | ID-609 | Sustainable Design | 2 |
| 35 | ID-607 | Furniture Design | 3 | SEMESTER - VII |
| 36 | MKT-711 | Principle of Marketing | 3 |
| 37 | ID-702 | Dissertation Writing | 3 |
| 38 | ID-703 | Interior Design Studio-VI | 4 |
| 39 | ID-708 | Professional Practices | 3 |
| 40 | ID | Temporary Architecture Interior Design | 3 |
| 41 | ID-704 | Interior Architecture Systems Detailing-II | 3 | SEMESTER - VIII |
| 42 | ID-801 | Thesis Design | 6 |
| 43 | ID-806 | Portolio (Lab) | 3 |
| 44 | MKT-443 | Consumer Behavior | 3 |
| 45 | ID-805 | Professional Practices-II | 3 |
| Sr | Course ID | Course Name | Cr. Hr | SEMESTER - I |
|---|---|---|---|
| 1 | FCD-102 | Application of Information and Communication Technology | 3 |
| 2 | ART-109 | Basic Drawing-I (Lab) | 3 |
| 3 | ENG-101 | Functional English | 3 |
| 4 | MD-101 | Fundamentals of Design | 3 |
| 5 | FCD-101 | Basic Maths | 3 | SEMESTER - II |
| 6 | MD-107 | Culture, Media Society | 3 |
| 7 | MD-108 | Photography | 3 |
| 8 | MD-109 | Advance drawing and Color theory | 3 |
| 9 | MD-110 | Oral Communication | 3 |
| 10 | MD-111 | Creative writing communication | 3 |
| 11 | MD-112 | Media laws ethics | 3 | SEMESTER - III |
| 12 | MD-208 | Basic Lighting | 3 |
| 13 | MD-202 | History of Cinema | 3 |
| 14 | MKT-611 | Principle of marketing | 3 |
| 15 | QNT-411 | Basic Maths | 3 |
| 16 | MD-205 | Image Manipulation | 3 |
| 17 | MD-206 | Personal Management | 3 | SEMESTER - IV |
| 18 | PKST-102 | Islamiat and Pakistan Studies | 2 |
| 19 | MD-317 | Entrepreneurship | 3 |
| 20 | MD-209 | Digital illustration design | 3 |
| 21 | FTV-481 | Aesthetic of Editing | 3 |
| 22 | MD-309 | Art Direction | 3 |
| 23 | PSY-121 | Psychology | 3 | SEMESTER - V |
| 24 | MD-301 | Advance Image manipulation (Elective Advertisement) | 3 |
| 25 | MD-311 | Digital Audio Video | 3 |
| 26 | MMT-442 | Marketing Management | 3 |
| 27 | MDA-305 | PR Event Management | 3 |
| 28 | MDA-306 | Production Technique | 3 |
| 29 | MDA-314 | Social Media Internet Marketing (Elective Advertisement) | 3 |
| 30 | ADV-431 | Script Writing and Program Production (Elective Film TV) | 3 | SEMESTER - VI |
| 31 | MDF-311 | Copy Writing (Elective Film TV) | 3 |
| 32 | MKT-306 | Consumer Behavior | 3 |
| 33 | MDF-308 | Film Distribution (Elective Film TV) | 3 |
| 34 | MD-313 | History of Film TV (Elective Film TV) | 3 |
| 35 | MD-401 | Internship | 2 |
| 36 | MDA-315 | Media Planning Buying (Elective Advertising) | 3 |
| 37 | MD-312 | Media delivery method | 3 |
| 38 | MD-310 | Motion Graphic Animation | 3 |
| 39 | MDA-313 | Technical aspects of printing (Elective Advertising) | 3 | SEMESTER - VII |
| 40 | MDA-320 | Advertising Design Concept (Elective Advertising) | 3 |
| 41 | MD-402 | Brand Management | 3 |
| 42 | MDF-316 | Documentary Vision (Elective FilmTV) | 3 |
| 43 | MDF-315 | Lighting 2 (Elective Film TV) | 3 |
| 44 | MDA-303 | Packaging Design (Elective Advertising) | 3 |
| 45 | MDA-317 | Screen Play for Film (Elective | 3 |
| 46 | MDF-318 | Film TV) | 3 |
| 47 | MDF-305 | Sound Design (Elective Film TV) | 3 |
| 48 | MD-221 | Storyboarding | 3 |
| 49 | MD-315 | Thesis-1 | 3 |
| 50 | MDA-314 | Web Design (Elective Advertising) | 3 | SEMESTER - VIII |
| 51 | MDF-320 | Directing for Camera (Elective Film TV) | 3 |
| 52 | MD-503 | Integrated Marketing Communication (Elective Advertising) | 3 |
| 53 | MDA-319 | Final Thesis | 6 |
| Sr | Course ID | Course Name | Cr. Hr | SEMESTER - I |
|---|---|---|---|
| 1 | COM-611 | Fundamental Approaches to Mass Communication Studies | 3 |
| 2 | RMD-611 | Research Methods | 3 |
| 3 | COM-612 | Media Ethics & Laws | 3 |
| 4 | Optional | 3 | SEMESTER - II |
| 5 | COM-622 | Alternative Approaches to Mass Communication Studies | 6 |
| 6 | RMD-622 | Statistical Techniques for Communication Research | 3 |
| 7 | Optional | 3 | |
| 8 | Optional | 3 | SEMESTER - III & IV |
| 9 | RMD-633 | MS Thesis Proposal/Synopsis Writing (Note: This zero Credit Hour Course is mandatory) | 0 |
| 10 | RMD-634 | Thesis Writing | 6 | List of Courses for Zero Semester |
| 1 | ICS-104 | Digital Communication | 3 |
| 2 | MD-208 | Basic Lighting | 3 |
| 3 | MD-309 | Art Direction | 3 |
| 4 | MKT-611 | Principles of Marketing | 3 |
| 5 | MD-405 | TVC Production | 3 |
| 6 | IMC-105 | Introduction To Mass Communication | 3 | List of Optional Courses for Production Stream |
| 1 | MS-641 | Theories of Film and Television | 3 |
| 2 | MS-642 | Script Writing & Story Boarding | 3 |
| 3 | MS-643 | Short Film Making | 3 |
| 4 | MS-644 | Documentary Writing & Direction | 3 |
| 5 | MS-645 | Visual Literacy & Visual Ethics | 3 |
| 6 | MS-646 | International Communication | 3 | List of Optional Courses for Advertising Stream |
| 1 | MS-651 | Elements of Advertising | 3 |
| 2 | MS-652 | Advanced Copywriting | 3 |
| 3 | MS-653 | Digital Advertising & Marketing | 3 |
| 4 | MS-654 | Public Relations & Advertising | 3 |
| 5 | MS-655 | Media Planning & Buying | 3 |
| 6 | MS-656 | International Communication | 3 | List of Optional Courses for Journalism Stream |
| 1 | MS-661 | News Writing & Reporting | 3 |
| 2 | MS-662 | Online Journalism: Challenges and Strategies | 3 |
| 3 | MS-663 | Media Politics and Governance | 3 |
| 4 | MS-664 | Investigative Journalism | 3 |
| 5 | MS-665 | Fundamentals of News Reporting | 3 |
| 6 | MS-666 | International Communication | 3 |
