Study Plan: BS Media Science

Sr# Course ID Course Name Cr. Hr
SEMESTER - I
1 ENG-101 English Writing Skills 3(3+0)
2 ICS-104 Digital Communication 3(0+3)
3 MD-103 Drawing and Perspective 3(0+3)
4 MD-104 Media Psychology 3(3+0)
5 MD-102 History of Media Art 3(3+0)
6 MD-101 Fundamentals of Design 3(0+3)
SEMESTER - II
7 MD-107 Culture, Media Society 3(3+0)
8 MD-108 Photography 3(0+3)
9 MD-109 Advance drawing and Color theory 3(0+3)
10 MD-110 Oral Communication 3(3+0)
11 MD-111 Creative writing communication 3(3+0)
12 MD-112 Media laws ethics 3(3+0)
SEMESTER - III
13 MD-208 Basic Lighting 3(0+3)
14 MD-202 History of Cinema 3(3+0)
15 MKT-611 Principle of marketing 3(3+0)
16 QNT-411 Basic Maths 3(3+0)
17 MD-205 Image Manipulation 3(0+3)
18 MD-206 Personal Management 3(3+0)
SEMESTER - IV
19 PKST-102 Islamiat and Pakistan Studies 2(2+0)
20 MD-317 Entrepreneurship 3(3+0)
21 MD-209 Digital illustration design 3(0+3)
22 FTV-481 Aesthetic of Editing 3(0+3)
23 MD-309 Art Direction 3(0+3)
24 PSY-121 Psychology 3(3+0)
SEMESTER - V
25 MD-301 Advance Image manipulation (Elective Advertisement)  3(0+3)
26 MD-311 Digital Audio Video 3(0+3)
27 MMT-442 Marketing Management 3(3+0)
28 MDA-305 PR & Event Management 3(0+3)
29 MDA-306 Production Technique 3(0+3)
30 MDA-314 Social Media Internet Marketing (Elective Advertisement) 3(0+3)
31 ADV-431 Script Writing and Program Production (Elective Film & TV) 3(3+0)
SEMESTER - VI
32 MDF-311 Copy Writing (Elective Film & TV) 3(0+3)
33 MKT-306 Consumer Behavior 3(3+0)
34 MDF-308 Film Distribution (Elective Film & TV) 3(2+1)
35 MD-313 History of Film & TV (Elective Film & TV) 3(3+0)
36 MD-401 Internship 2(0+2)
37 MDA-315 Media Planning & Buying (Elective Advertising) 3(3+0)
38 MD-312 Media delivery method 3(0+3)
39 MD-310 Motion Graphic & Animation 3(0+3)
40 MDA-313 Technical aspects of printing (Elective Advertising) 3(0+3)
SEMESTER - VII
37 MDA-320 Advertising Design & Concept (Elective Advertising) 3(0+3)
38 MD-402 Brand Management 3(3+0)
39 MDF-316 Documentary Vision (Elective Film& TV) 3(0+3)
40 MDF-315 Lightning 2 (Elective Film & TV) 3(0+3)
41 MDA-303 Packaging & Design (Elective Advertising) 3(0+3)
42 MDA-317 Screen Play for Film (Elective 3(3+0)
43 MDF-318 Film & TV) 3(1+2)
44 MDF-305 Sound Design (Elective Film & TV) 3(0+3)
45 MD-221 Storyboarding 3(0+3)
46 MD-315 Thesis-1 3(0+3)
47 MDA-314 Web Design (Elective Advertising) 3(0+3)
SEMESTER - VIII
48 MDF-320 Directing for Camera (Elective Film & TV) 3(0+3)
49 MD-503 Integrated Marketing Communication (Elective Advertising) 3(3+0)
50 MDA-319 Final Thesis 6(0+6)