{"id":79,"date":"2025-11-15T06:47:00","date_gmt":"2025-11-15T06:47:00","guid":{"rendered":"https:\/\/indus.edu.pk\/imdcs\/?page_id=79"},"modified":"2026-01-03T08:36:58","modified_gmt":"2026-01-03T08:36:58","slug":"conference-program","status":"publish","type":"page","link":"https:\/\/indus.edu.pk\/imdcs\/home\/conference-program\/","title":{"rendered":"Conference Program"},"content":{"rendered":"\n

International Media and Design Conference on Sustainability<\/u><\/strong> IMDCS<\/strong><\/p>\n\n\n\n

Day 1 – 6th January 2026<\/strong><\/p>\n\n\n\n

Time<\/strong><\/td>Description<\/strong><\/td><\/tr>
9:15-9:30<\/td>Participant\u2019s Attendance and Seating Arrangement<\/td><\/tr>
9:30-9:32<\/td>Opening Remarks<\/td><\/tr>
9:32-9:33<\/td>Qirat<\/td><\/tr>
9:33-9:35<\/td>National Anthem<\/td><\/tr>
9:35-9:45<\/td>Inauguration Speech<\/td><\/tr>
9:45-9:50<\/td>Speech by Dean FCD<\/td><\/tr>
9:50-10:00<\/td>Welcome Note by Chairperson<\/td><\/tr>
10:00-10:10
10:10-10:15
10:15: 10:25
10:25-10:35<\/td>		Key Note Speakers: Prof. Dr. Fouzia Naz
Key Note Speakers: Dr. Serene Runping Zhu, China
Keynote Speaker: Nizamuddin Siddiqui
Key Note Speakers: Dr. Umair Ahmed Siddiqui<\/td><\/tr>
10:35-10:50<\/td>Speech by Chief Guest<\/td><\/tr>
10:50-11:00<\/td>Souvenir Distribution<\/td><\/tr>
11:00-11:30<\/td>Tea Break<\/td><\/tr>





11:30-12:30 \u00a0

11:30-11:38

11:38-11:46

11:46-11:54

11:54-12:02

12:02-12:10
12:10-12:25
12:25-12:30<\/td>		Research Paper Presentation Session – The Ethics of Aesthetics: Beauty Without Harm<\/strong>
Session Chair: Dr. Umair Ahmed Siddiqui
Researcher 1: Mr. Noor Hassan: Ajrak – Exploring Cultural and Historical Significance of Sindh Tradition
Researcher 2: Ms. Faryal Ahson: Threads that Bind: Memon Bridal Embroidery and Cultural Continuity
Researcher 3: Ms. Sumra Sarwar: Up-cycling single used plastic waste into textile products: A Life Cycle Assessment.
Researcher 4: Mr. Fawad Alam (Lahore, Online): Shades of Sustainability
Researcher 5: Ms. Saba Rafiqui (Lahore, Online): Banana Fiber to fabrication
Review by Session Chair
Souvenir Distribution<\/td><\/tr>
12:30-1:25     1:25-1:30<\/td>Panel Discussion – Designing for Mental Health and wellbeing with natural elements<\/strong> Moderator: Mr. Danial Shaikh, Mr. M. Abrar Khokhar Panelist: Mr. Tofiq Pasha Mooraj, Mr. Kashif Durrani, Mr. Humaira Nazir, Mr. Syed Zain Hasan Souvenir Distribution<\/td><\/tr>
1:30-2:30<\/strong><\/strong><\/td>Lunch break <\/strong><\/strong><\/td><\/tr>
2:30-3:30 \u00a0

3:20-3:28

2:28-2:46 \u00a0


2:36-2:54 \u00a0


2:54-3:02 \u00a0


3:02-3:10 \u00a0


3:10-3:25
3:25-3:30<\/td>		Research Paper Presentation: Biophilic Design for sustainable Interiors<\/strong>
Session Chair: Ms. Aliza Moiz
Researcher 1: Sadia Parveen.: Integration of biophilic design into makeshift Schools in Karachi
Researcher 2: Asher Farooqi. Title: Designing a social and cultural sustainable space – A sanctuary for social orphans of Lahore
Researcher 3: Muhammad Abrar Khokhar: A study on the impact of indoor plants as visual merchandising on consumer behavior in restaurant
Researcher 4: Maaz. Bin Qasim: Beyond Green Walls: Reintegrating Vernacular Wisdom and Natural Systems for Inclusive Sustainability in Interior Architecture
Researcher 5: Syed Hashir Ali: Enhancing physical well-being through the integration of smart technologies for monitoring, prevention, and health behavior optimization
Review by Session Chair
Souvenir Distribution<\/td><\/tr>
3:30-4:25     4:25-4:30<\/td>Panel Discussion – Circular Design: Closing the loops in Fashion<\/strong> Moderator: Ms. Zubi Ishtiaq, Ms. Sana Campwala Panelists: Mr. Zeeshan Ali Adnan, Mr. Danish Khwaja, Mr. Saad Qamar, Mr. Faisal Fazal, Ms. Nimra Khalid.
Souvenir Distribution<\/td><\/tr>
4:30<\/td>Tea<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

Day 2 – 7th January 2026<\/strong><\/strong><\/p>\n\n\n\n

Time<\/strong><\/a><\/strong><\/td>Description<\/strong><\/strong><\/td><\/tr>
9:30-9:35<\/td>Opening<\/td><\/tr>
9:35-9:40<\/td>Qirat and National Anthem<\/td><\/tr>
9:40-10:35     10:35-10:40<\/td>Panel Discussion – Film Education for Sustainable Thinking – Teaching Values Through Visual Culture<\/strong>
Moderators: Ms. Monazza Fatima Naqvi, Mr. Saad Majeed
Panelists: Mr. Akbar Yezdani, Mr. Ahsan Sabs, Mr. Mansoor Ahmed, Mr. Hassan Khan, Mr. Mallik Matti.\u00a0 Souvenir Distribution<\/td><\/tr>
10:40-11:10<\/td>Tea Break<\/td><\/tr>

11:10-12:10

11:10-11:18 \u00a0


11:18-11:26


11:26-11:34


11:34-11:42

\u00a0
11:42-11:54 \u00a0



11:54-12:05
12:05-12:10<\/td>		Research Paper Presentation – Eco-Journalism in the Age of AI, Ethical Storytelling for a Sustainable Future<\/strong>
Session Chair: Prof. Dr. Mujeeb ur Rehman Abro, Dr. Dastar Ali Chandio.
Researcher 1: Nabiha: The Economics of Digital Environmental Advocacy: Measuring the Impact of Social Media Campaigns on Sustainable Consumer Behavior
Researcher 2: Imtiaz Hussain: Framing Sustainability: Comparing the Impact of Emotional vs. Rational Message Appeals in Green Advertising
Researcher 3: Saba Khateeb: Urdu Script as Visual Culture: Designing a Child-Centric Tracing Font to Sustain Linguistic Identity in Pakistan
Researcher 4: Onib Azam (Germany, Online): Biodiversity Credits for Conservation and Community Resilience in Pakistan: Opportunities, Challenges and Media Engagement
Researcher 5: Baneen (UAE, Online): Impact of Price, Ecological Packaging and Environmental Advertisement on Green Purchase Intention: The Mediating Role of Positive Attitude of Customers.
Review by Chair
Souvenir Distribution<\/td><\/tr>
12:10-1:10       01:05-01:10<\/td>Plenary Session – Role of Creative Media in Shaping a Sustainable Future<\/strong> Moderators: Ms. Tazeen Huma Panelists: Mr. Kamal Siddiqui, Dr. Babar Khan, Dr. Ghulam Mustafa Solangi, Mr. Shakeeb Farooqui, Shaikh Muhammad Owais Souvenir Distribution<\/td><\/tr>
1:10-2:00<\/td>Lunch<\/td><\/tr>
2:00-3:00 \u00a0 \u00a0


2:00-2:08 \u00a0


2:08-2:16 \u00a0


2:16-2:24 \u00a0


2:24-2:32 \u00a0


2:32-2:40 \u00a0


2:40-2:55
2:55-3:00<\/td>		Research Paper Presentation – Sustainable narrative How Digital platforms and films Shape Environmental Awareness<\/strong> Session Chair: Prof. Dr. Masroor Khanum, Dr. Sobia Usman. Co-Chair: Rameez Ali Mehesar
Researcher 1: Alveena Kamal: Environmental Storytelling and Sustainability: Exploring the Role of Pakistani Documentaries in Mangrove Conservation and Awareness
Researcher 2: Taimoor Ahmed Khan: Reel Impact: Using Cinema to Transform Environmental Consciousness in Karachi
Researcher 3: Wardah Ali: The Future of Sustainability Communication: Emerging Trends & Challenges, Use Of AI, Demand for Transparency
Researcher 4: Tanzila Jangda: The Role of social media: Investigate How Social Media Platforms are used to Communicate Sustainability Messages & Engage with Audiences
Researcher 5: Qudsia Malik: The Role of Print Media in Environmental Governance: Evidence from Pollution Coverage in Pakistan
Review by Chair
Souvenir Distribution<\/td><\/tr>
3:00-3:15<\/td>Concluding Remarks<\/td><\/tr>
3:15-4:25<\/td>Notes of Thanks<\/td><\/tr>
4:25-4:45<\/td>Souvenir Distribution and Project Display<\/td><\/tr>
4:45<\/td>Tea<\/td><\/tr><\/tbody><\/table><\/figure>\n","protected":false},"excerpt":{"rendered":"

International Media and Design Conference on Sustainability IMDCS Day 1 – 6th January 2026 Time Description 9:15-9:30 Participant\u2019s Attendance and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-79","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/indus.edu.pk\/imdcs\/wp-json\/wp\/v2\/pages\/79","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/indus.edu.pk\/imdcs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/indus.edu.pk\/imdcs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/indus.edu.pk\/imdcs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/indus.edu.pk\/imdcs\/wp-json\/wp\/v2\/comments?post=79"}],"version-history":[{"count":5,"href":"https:\/\/indus.edu.pk\/imdcs\/wp-json\/wp\/v2\/pages\/79\/revisions"}],"predecessor-version":[{"id":134,"href":"https:\/\/indus.edu.pk\/imdcs\/wp-json\/wp\/v2\/pages\/79\/revisions\/134"}],"up":[{"embeddable":true,"href":"https:\/\/indus.edu.pk\/imdcs\/wp-json\/wp\/v2\/pages\/8"}],"wp:attachment":[{"href":"https:\/\/indus.edu.pk\/imdcs\/wp-json\/wp\/v2\/media?parent=79"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}