Exploring the intersection of Creativity, Technology & Creativity

The Faculty of Communication and Design (FCD), Indus University is hosting the 2nd International Media and Design Conference on Sustainability (IMDCS 2026) on 15 th and 16 th December 2026, building on the success of the inaugural edition, the 1st IMDCS, held in January 2026. The two-day international conference brings together researchers, practitioners, policymakers, and students from media, communication, and design disciplines to examine how these fields can advance the United Nations Sustainable Development Goals (SDGs). The 2nd edition will also mark the official launch of FCD's new academic journal, the Indus Journal of Communication and Design (IJCD).

The first edition featured four research paper presentation sessions, in which 20 research papers were presented, and four panel discussion sessions, with around 22 panelists participating. The keynote session featured three keynote speakers, including one from China, while research papers were contributed by scholars from Germany as well as Lahore and Islamabad. The conference concluded with a dedicated closing session featuring a keynote address by a prominent media personality. Building on this foundation, the 2nd edition aims to broaden thematic scope, deepen international participation, and formally align each conference session with specific SDGs — including Gender Equality (SDG 5), which was not covered in the first edition — to strengthen the conference's contribution to Pakistan's higher education sustainability agenda.