The Department of Media Studies & Design at Indus University prepares creative professionals for the dynamic fields of media, communication, and design. Our programme blends theoretical knowledge with hands-on training, equipping students with the skills needed to excel in digital media, journalism, film production, advertising, and visual communication.
With state-of-the-art studios, cutting-edge design tools, and industry collaborations, students gain practical experience and industry insights. Our experienced faculty brings real-world expertise into the classroom, fostering innovation and storytelling. Through modern teaching methodologies and research-driven learning, we empower graduates to shape the future of media and design.
Our vision is to be recognized as one of the premier arts universities in Karachi and a leader in the field of media studies and design. Our goal is to convert students into creative and dynamic professionals, promoting quality in design education. We aim to draw in and cultivate exceptionally imaginative students, faculty, and staff, transforming them into innovative thinkers and leaders in the industry.
The goal of the Department of Media Studies & Design is to prepare future artists, designers, and media experts with the expertise and abilities essential for success in their professions. We provide a diverse array of programs aimed at equipping students for professions in media science, graphic design, art education, photography, illustration, and similar domains.
The Department of Media Studies & Design is dedicated to achieving the following objectives:
The Diploma in Design offers specialized training in Fashion Design, Interior Design, and Textile Design, blending creativity with technical expertise. Through hands-on learning and industry insights, students develop essential design, innovation, and problem-solving skills, preparing them for diverse careers in the design industry.
A four-year program designed to cultivate creativity, technical expertise, and industry knowledge in fashion design. Students explore fashion illustration, garment construction, textile innovation, and trend forecasting while mastering design software and sustainable practices. Through hands-on projects, internships, and runway showcases, graduates are prepared for careers in fashion houses, textile industries, retail brands, and entrepreneurial ventures.
A four-year program dedicated to the art and science of textile design, focusing on fabric development, surface embellishment, weaving, and digital textile printing. Students gain theoretical and practical expertise in textile techniques, material innovation, and design aesthetics, preparing them for careers in fashion, home textiles, and the textile industry. Through hands-on projects, industry collaborations, and sustainable design practices, graduates are equipped to meet the evolving demands of the global textile market.
A four-year program designed to develop creative and technical expertise in interior design. Students explore space planning, aesthetics, material selection, and sustainable design while mastering industry-standard software and hands-on project execution. The curriculum integrates theoretical knowledge with practical experience, preparing graduates for careers in residential, commercial, and institutional interior design, as well as furniture and set design industries.
A four-year program designed to equip students with in-depth knowledge and practical skills in media production, journalism, digital communication, and visual storytelling. The curriculum covers areas such as film and television production, advertising, public relations, digital media strategies, and content creation. With hands-on training in media labs, industry collaborations, and real-world projects, students are prepared for dynamic careers in television, film, advertising agencies, digital media firms, and corporate communication.
The MS in Media Studies is a two-year program focused on advanced media research, digital communication, and storytelling. It equips students with critical thinking, analytical skills, and expertise in emerging media technologies, preparing them for careers in academia, media industries, and corporate communication.
| Sr | Course ID | Course Name | Cr. Hr | SEMESTER - I |
|---|---|---|---|
| 1 | 1ART- 109 | Basic Drawing-I (Lab) | 3 |
| 2 | FAD- 105 | Intro to Fashion | 3 |
| 3 | FCD-101 | Basic Maths | 3 |
| 4 | ENG-101 | Functional English | 3 |
| 5 | FCD- 102 | Application of Information and Communication Technology | 3 | SEMESTER - II |
| 6 | MTH-204 | Basic Drafting (Geometry and Drafting) (Lab) | 3 |
| 7 | ART-205 | Basic Drawing-II (Lab) | 3 |
| 8 | FAS-208 | Basic Illustration (Lab+ Thy) | 3 |
| 9 | ENG-201 | Business Communication | 3 |
| 10 | ART-206 | Design History and Theory | 2 |
| 11 | ICS-208 | Digital Communication-II (Lab) | 3 |
| 12 | HAC-205 | History of Art Culture-II | 2 | SEMESTER - III |
| 13 | FAD-307 | Basic Sewing (Lab) | 3 |
| 14 | FAD-305 | Draping-I (Basics) (Lab) | 3 |
| 15 | TED-311 | Drawing Projects (Lab) | 3 |
| 16 | FAD-308 | Fashion Illustration-I (Lab) | 3 |
| 17 | MAP-112 | Material and Process (Lab) | 3 |
| 18 | FAD-309 | Pattern-I (Fundamentals of Flat Pattern Calculations) (Lab) | 3 |
| 19 | TED-307 | Print Design-I | 2 | SEMESTER - IV |
| 20 | FAD-407 | Draping-II (Draping Techniques) (Lab) | 3 |
| 21 | FAD-409 | Fashion Illustration-II (LAB) | 3 |
| 22 | FAD-507 | Surface Embellishment (Lab) | 3 |
| 23 | FAD-410 | Machine Sewing-II (Lab) | 3 |
| 24 | MTP-411 | Pattern-II (Mathematics of Pattern) (Lab) | 3 |
| 25 | FAD-413 | Print Design-II (Lab) | 3 | SEMESTER - V |
| 26 | FAD-506 | Draping-III (advance Level-I) (Lab) | 3 |
| 26 | FAD-502 | Fashion Design Studio (Accessory Design (Lab+ Thy) | 3 |
| 27 | FAD-505 | Fashion Illustration -III (Lab) | 3 |
| 28 | FAD-504 | Machine Sewing-III (Lab) | 3 |
| 29 | MTP-502 | Pattern-III (Mathematics of Pattern) (Lab+ Thy) | 3 |
| 30 | FAD-411 | History of Culture and Costume | 3 | SEMESTER - VI |
| 31 | MAN-606 | Entrepreneurship | 3 |
| 32 | FAD-607 | Fashion Illustration-IV (Lab) | 3 |
| 33 | FAD-603 | Machine Sewing-IV (Advanced) (Lab) | 3 |
| 34 | TED-602 | Marketing Merchandising | 3 |
| 35 | PKST-102 | Pakistan Studies and Islamiat | 3 |
| 36 | MTP-601 | Pattern & Grading-IV (Mathematics) (Lab+ Thy) | 3 | SEMESTER - VII |
| 37 | FAD-706 | Collection-I (Thesis) (Lab) | 3 |
| 38 | MGT-701 | Consumer Behavior | 3 |
| 39 | FAD-702 | Dissertation (Research Methodology) | 3 |
| 40 | FAD-707 | Internship | 2 |
| 41 | FAD-703 | Portfolio Development (Lab) | 2 | SEMESTER - VIII |
| 42 | FAD-802 | Collection-II (Thesis) (Lab) | 6 |
| 43 | FAD-806 | Fashion Styling (Lab) | 2 |
| 44 | MAN-604 | Human Resource Management | 3 |
| Sr | Course ID | Course Name | Cr. Hr | SEMESTER - I |
|---|---|---|---|
| 1 | FCD-101 | Basic Math | 3 |
| 2 | FCD-102 | Application of Information and Communication Technology | 3 |
| 3 | ENG- 101 | Functional English | 3 |
| 4 | ART- 109 | Basic Drawing-I (Lab) | 3 |
| 5 | TED- 105 | Intro to Textile | 3 | SEMESTER - II |
| 6 | MTH-204 | Basic Drafting (Geometry and Drafting) (Lab) | 3 |
| 7 | ART-205 | Basic Drawing-II (Lab) | 3 |
| 8 | ENG-201 | Business Communication | 3 |
| 9 | ART-206 | Design History and Theory | 3 |
| 10 | ICS-208 | Digital Communication-II (Lab) | 3 |
| 11 | HAC-205 | History of Art Culture-II | 2 |
| 12 | TED-209 | Textile Basics (Lab) | 3 | SEMESTER - III |
| 13 | TED-414 | Textile Manufacturing (Thy) | 3 |
| 14 | TED-312 | Design Foundation (Nature Study and Rendering) | 3 |
| 15 | TED-311 | Drawing Projects (Lab) | 3 |
| 16 | MAP-113 | Material Process-I (Lab+Thy) | 3 |
| 17 | TED-315 | Print Design-I (Lab) | 2 |
| 18 | TED-316 | Weave Design Studio-I (Lab+Thy) | 3 | SEMESTER - IV |
| 19 | TED-605 | Surface Embellishment (Lab) | 3 |
| 20 | MAP-114 | Material Process-II (Lab) | 3 |
| 21 | TED-409 | Print Design-II (Thy+Lab) | 4 |
| 22 | TED-413 | Survey of Textiles (Lab) | 3 |
| 23 | PKST-102 | Pakistan Studies and Islamiat | 3 |
| 24 | TED-412 | Weave Design Studio-II (Thy+Lab) | 3 |
SEMESTER - V |
| 25 | TED-507 | Advance Weaving-I (Lab) | 3 |
| 26 | FAD-501 | Fashion Illustration (Lab) | 3 |
| 27 | TED-602 | Marketing Merchandising | 3 |
| 28 | TED-505 | Print Design Project (Lab) | 3 |
| 29 | TED-506 | Textile Design Studio (Lab) | 3 |
| 30 | CAD-404 | Virtual Design-I (Lab) | 3 | SEMESTER - VI |
| 31 | TED-601 | Advance Weaving-II (Lab) | 3 |
| 32 | TED-603 | Design Project (Lab) | 3 |
| 33 | BMD-312 | Brand Image Design (Thy+Lab) | 3 |
| 34 | MAN-604 | Human Resource Management | 3 |
| 35 | CAD-502 | Virtual Design-II (Advance) (Lab) | 3 |
| 36 | MGT-701 | Consumer Behavior | 3 | SEMESTER - VII |
| 37 | TED-703 | Design Collection-I (Lab) | 6 |
| 38 | RMT-606 | Research Methodology (Dissertation) | 3 |
| 39 | TED-705 | Internship | 2 | SEMESTER - VIII |
| 40 | TED-806 | Design Collection-II (Lab) | 8 |
| 41 | MAN-706 | Entrepreneurship | 3 |
| Sr | Course ID | Course Name | Cr. Hr | SEMESTER - I |
|---|---|---|---|
| 1 | ENG-101 | English-I (Compulsory) | 3 |
| 2 | ART-102 | Basic Drawing-I | 3 |
| 3 | ID-103 | Introduction to Interior Design | 3 |
| 4 | ICS-104 | Material and Models | 3 |
| 5 | ID-104 | Drafting Skills-I | 3 |
| 6 | ART-105 | Basic Design | 3 | SEMESTER - II |
| 7 | ART-202 | Basic Drawing-II | 3 |
| 8 | ID-202 | History of Art & Architecture-I | 2 |
| 9 | ID-203 | Drafting Skills-II | 3 |
| 10 | ICS-204 | Digital Communication | 3 |
| 11 | ID-205 | Interior Design Studio-I | 4 |
| 12 | ID-206 | Introduction to Model Making | 3 | SEMESTER - III |
| 13 | CAD-301 | Visualization-I (Auto CAD) | 3 |
| 1 | ID-303 | Drafting Skills-III | 3 |
| 14 | ID-401 | Human Factors & Physical Environment | 2 |
| 15 | ID-320 | Research & Development | 3 |
| 16 | ID-313 | History of Architecture-II | 2 |
| 17 | ID-314 | Interior Design Studio-II | 4 | SEMESTER - IV |
| 18 | ID-311 | Architectural Photography | 3 |
| 19 | ID-421 | Textile Architecture | 2 |
| 20 | ID-414 | Interior Design Studio-III | 4 |
| 21 | CAD-401 | Visualization-II(Sketchup3D) | 3 |
| 22 | ID-423 | Psychology of Spaces | 2 |
| 23 | ID-416 | Material & technology for Interior Design | 3 | SEMESTER - V |
| 24 | CAD-501 | Visualization-III (3D Max/Revit & Lumion) | 3 |
| 25 | ID-506 | Interior Design Studio-IV | 4 |
| 26 | ID-512 | History of Furniture, Decoration & Interior Design | 3 |
| 27 | ID-508 | Day & Artifical Lighting | 3 |
| 28 | ID-312 | Pakistan Studies & Islamiat | 3 |
| 29 | ID-509 | Introduction to Landscape Design | 3 | SEMESTER - VI |
| 30 | ID-603 | Interior Design Studio– V | 4 |
| 31 | ID-606 | Theory Development of Form (Mini Thesis) | 3 |
| 32 | ID-605 | Project Management | 3 |
| 33 | ID-608 | Interior Architecture Systems Detailing I | 3 |
| 34 | ID-609 | Sustainable Design | 2 |
| 35 | ID-607 | Furniture Design | 3 | SEMESTER - VII |
| 36 | MKT-711 | Principle of Marketing | 3 |
| 37 | ID-702 | Dissertation Writing | 3 |
| 38 | ID-703 | Interior Design Studio-VI | 4 |
| 39 | ID-708 | Professional Practices | 3 |
| 40 | ID | Temporary Architecture Interior Design | 3 |
| 41 | ID-704 | Interior Architecture Systems Detailing-II | 3 | SEMESTER - VIII |
| 42 | ID-801 | Thesis Design | 6 |
| 43 | ID-806 | Portolio (Lab) | 3 |
| 44 | MKT-443 | Consumer Behavior | 3 |
| 45 | ID-805 | Professional Practices-II | 3 |
| Sr | Course ID | Course Name | Cr. Hr | SEMESTER - I |
|---|---|---|---|
| 1 | FCD-102 | Application of Information and Communication Technology | 3 |
| 2 | ART-109 | Basic Drawing-I (Lab) | 3 |
| 3 | ENG-101 | Functional English | 3 |
| 4 | MD-101 | Fundamentals of Design | 3 |
| 5 | FCD-101 | Basic Maths | 3 | SEMESTER - II |
| 6 | MD-107 | Culture, Media Society | 3 |
| 7 | MD-108 | Photography | 3 |
| 8 | MD-109 | Advance drawing and Color theory | 3 |
| 9 | MD-110 | Oral Communication | 3 |
| 10 | MD-111 | Creative writing communication | 3 |
| 11 | MD-112 | Media laws ethics | 3 | SEMESTER - III |
| 12 | MD-208 | Basic Lighting | 3 |
| 13 | MD-202 | History of Cinema | 3 |
| 14 | MKT-611 | Principle of marketing | 3 |
| 15 | QNT-411 | Basic Maths | 3 |
| 16 | MD-205 | Image Manipulation | 3 |
| 17 | MD-206 | Personal Management | 3 | SEMESTER - IV |
| 18 | PKST-102 | Islamiat and Pakistan Studies | 2 |
| 19 | MD-317 | Entrepreneurship | 3 |
| 20 | MD-209 | Digital illustration design | 3 |
| 21 | FTV-481 | Aesthetic of Editing | 3 |
| 22 | MD-309 | Art Direction | 3 |
| 23 | PSY-121 | Psychology | 3 | SEMESTER - V |
| 24 | MD-301 | Advance Image manipulation (Elective Advertisement) | 3 |
| 25 | MD-311 | Digital Audio Video | 3 |
| 26 | MMT-442 | Marketing Management | 3 |
| 27 | MDA-305 | PR Event Management | 3 |
| 28 | MDA-306 | Production Technique | 3 |
| 29 | MDA-314 | Social Media Internet Marketing (Elective Advertisement) | 3 |
| 30 | ADV-431 | Script Writing and Program Production (Elective Film TV) | 3 | SEMESTER - VI |
| 31 | MDF-311 | Copy Writing (Elective Film TV) | 3 |
| 32 | MKT-306 | Consumer Behavior | 3 |
| 33 | MDF-308 | Film Distribution (Elective Film TV) | 3 |
| 34 | MD-313 | History of Film TV (Elective Film TV) | 3 |
| 35 | MD-401 | Internship | 2 |
| 36 | MDA-315 | Media Planning Buying (Elective Advertising) | 3 |
| 37 | MD-312 | Media delivery method | 3 |
| 38 | MD-310 | Motion Graphic Animation | 3 |
| 39 | MDA-313 | Technical aspects of printing (Elective Advertising) | 3 | SEMESTER - VII |
| 40 | MDA-320 | Advertising Design Concept (Elective Advertising) | 3 |
| 41 | MD-402 | Brand Management | 3 |
| 42 | MDF-316 | Documentary Vision (Elective FilmTV) | 3 |
| 43 | MDF-315 | Lighting 2 (Elective Film TV) | 3 |
| 44 | MDA-303 | Packaging Design (Elective Advertising) | 3 |
| 45 | MDA-317 | Screen Play for Film (Elective | 3 |
| 46 | MDF-318 | Film TV) | 3 |
| 47 | MDF-305 | Sound Design (Elective Film TV) | 3 |
| 48 | MD-221 | Storyboarding | 3 |
| 49 | MD-315 | Thesis-1 | 3 |
| 50 | MDA-314 | Web Design (Elective Advertising) | 3 | SEMESTER - VIII |
| 51 | MDF-320 | Directing for Camera (Elective Film TV) | 3 |
| 52 | MD-503 | Integrated Marketing Communication (Elective Advertising) | 3 |
| 53 | MDA-319 | Final Thesis | 6 |
| Sr | Course ID | Course Name | Cr. Hr | SEMESTER - I |
|---|---|---|---|
| 1 | COM-611 | Fundamental Approaches to Mass Communication Studies | 3 |
| 2 | RMD-611 | Research Methods | 3 |
| 3 | COM-612 | Media Ethics & Laws | 3 |
| 4 | Optional | 3 | SEMESTER - II |
| 5 | COM-622 | Alternative Approaches to Mass Communication Studies | 6 |
| 6 | RMD-622 | Statistical Techniques for Communication Research | 3 |
| 7 | Optional | 3 | |
| 8 | Optional | 3 | SEMESTER - III & IV |
| 9 | RMD-633 | MS Thesis Proposal/Synopsis Writing (Note: This zero Credit Hour Course is mandatory) | 0 |
| 10 | RMD-634 | Thesis Writing | 6 | List of Courses for Zero Semester |
| 1 | ICS-104 | Digital Communication | 3 |
| 2 | MD-208 | Basic Lighting | 3 |
| 3 | MD-309 | Art Direction | 3 |
| 4 | MKT-611 | Principles of Marketing | 3 |
| 5 | MD-405 | TVC Production | 3 |
| 6 | IMC-105 | Introduction To Mass Communication | 3 | List of Optional Courses for Production Stream |
| 1 | MS-641 | Theories of Film and Television | 3 |
| 2 | MS-642 | Script Writing & Story Boarding | 3 |
| 3 | MS-643 | Short Film Making | 3 |
| 4 | MS-644 | Documentary Writing & Direction | 3 |
| 5 | MS-645 | Visual Literacy & Visual Ethics | 3 |
| 6 | MS-646 | International Communication | 3 | List of Optional Courses for Advertising Stream |
| 1 | MS-651 | Elements of Advertising | 3 |
| 2 | MS-652 | Advanced Copywriting | 3 |
| 3 | MS-653 | Digital Advertising & Marketing | 3 |
| 4 | MS-654 | Public Relations & Advertising | 3 |
| 5 | MS-655 | Media Planning & Buying | 3 |
| 6 | MS-656 | International Communication | 3 | List of Optional Courses for Journalism Stream |
| 1 | MS-661 | News Writing & Reporting | 3 |
| 2 | MS-662 | Online Journalism: Challenges and Strategies | 3 |
| 3 | MS-663 | Media Politics and Governance | 3 |
| 4 | MS-664 | Investigative Journalism | 3 |
| 5 | MS-665 | Fundamentals of News Reporting | 3 |
| 6 | MS-666 | International Communication | 3 |
